I was hired to rewrite MB&A’s foundational Information Package, which was used to introduce executive clients to the firm’s revenue consulting services. The original package was difficult to navigate with long blocks of passive writing, unstructured explanations, and inconsistent voice that made it challenging for CEOs and business owners to understand MB&A’s value.

My role was to rebuild the entire package into a persuasive acquisition asset. I restructured the narrative, created a new information hierarchy, rewrote all content for clarity and impact, and added a new section sourced from the client’s website. The final document provided a professional, client-ready package that aligned with MB&A’s voice while delivering a markedly stronger sales communication tool.

The objective was to modify an internally-written, founder-created document that could reliably support MB&A’s client acquisition process. The package needed to:

• Communicate MB&A’s value proposition clearly and quickly to C-level executives and business owners

• Replace an unstructured document with a cohesive, persuasive narrative aligned with the founder’s voice

• Present MB&A’s service offerings, methodologies, and outcomes in a way that encouraged prospects to book a consultation

• Consolidate website content, legacy materials, and outdated explanations into a modern, professional asset

The final document needed to function as both a pre-call primer and an in-call reference, reducing friction in MB&A’s sales conversations and reinforcing the firm’s credibility.

I began by reviewing MB&A’s original Information Package and website pages targeted for inclusion. The content contained strong strategic insights but lacked structure, readability, and a clear narrative arc. To elevate it into a professional-grade asset, I:

• Rebuilt the structure from the ground up, organizing the document around the buyer journey: who MB&A is, what the firm does, how engagements work, and why executives benefit from the process.

• Rewrote all content to eliminate passive voice, reduce redundancy, and clarify MB&A’s methodologies using outcome-focused language.

• Integrated a new section (“The Business Case”) drawn from the website, adapting tone and structure to match the updated document.

• Modernized the visual hierarchy by breaking long blocks of text into digestible sections and building headings, subheadings, and scannable components.

• Preserved the founder’s voice, adjusting tone without stripping personality, ensuring the document reflected MB&A’s identity while improving readability.

The rewritten Information Package was immediately adopted as MB&A’s primary client acquisition tool, functioning as both a pre-call primer and an in-call reference. The new structure clarified the firm’s offerings and delivered a unified, client-ready resource that supports prospect education, consultation calls, and ongoing lead generation. By elevating the document’s clarity, flow, and professional tone, the rewrite transformed a legacy asset into a persuasive, easy-to-use tool aligned with MB&A’s brand and business goals.